App Tracking Transparency: What Developers Need to Know

App Tracking Transparency (ATT) is a new privacy feature that Apple introduced in iOS 14. ATT gives users more control over how their data is shared with advertisers. This means that developers need to be aware of ATT and how it will affect their apps.

How ATT Works

ATT works by giving users a prompt when they first open an app that asks them if they want to allow the app to track their activity. Users can choose to allow or deny tracking. If a user denies tracking, the app will not be able to collect any data about the user's activity.

What ATT Means for Developers

ATT has a number of implications for developers. First, developers need to be aware of ATT and how it will affect their apps. Developers should also update their privacy policies to reflect the changes that ATT brings.

Second, developers need to decide how they will handle ATT. Some developers may choose to continue to collect data from users who allow tracking. Other developers may choose to stop collecting data from all users.

Third, developers need to be prepared for the possibility that users will deny tracking. Developers should make sure that their apps can still function properly even if they do not have access to user data.

How to Adapt to ATT

There are a number of things that developers can do to adapt to ATT. First, developers should educate themselves about ATT and how it will affect their apps. Developers can find more information about ATT on Apple's website.

Second, developers should update their privacy policies to reflect the changes that ATT brings. Developers should make sure that their privacy policies are clear and concise, and that they explain how user data will be collected and used.

Third, developers should decide how they will handle ATT. Some developers may choose to continue to collect data from users who allow tracking. Other developers may choose to stop collecting data from all users.

Fourth, developers should be prepared for the possibility that users will deny tracking. Developers should make sure that their apps can still function properly even if they do not have access to user data.

ATT is a significant change for developers. However, by understanding ATT and by taking the necessary steps to adapt, developers can minimize the impact of ATT on their apps.